Sports Gear Translations and Sporting Goods Localization

Keeping Sports Branding On-Point Across Cultures and Languages

When entering new markets across linguistic and cultural borders, effective localization is necessary to represent products clearly and accurately to consumers in other languages and deliver these in an appealing, culturally aware manner. For sports equipment providers, obtaining services from professional translators who are aware of cultural perceptions toward specific sports and activities in their target markets is especially important. For instance, cultural norms surrounding fitness and body image may be relatively essential considerations in some markets. At the same time, in other cases, a country’s general awareness of a sport will impact the requirements for communications.

CSOFT’s linguists bring a minimum of 7 years’ in-country experience translating content in their subject area of expertise. This ensures they can deliver new sporting products using the most appropriate terms and phrases to appeal to the maximum number of local consumers. With CSOFT’s terminology management best practices, our linguists can rapidly scale and standardize these insights across all your product materials, improving consumer experiences and enhancing brand and product visibility in the marketplace.

Meeting Growing Global Demand for Smart Home Fitness

Alongside the global shift from offline to online commerce, recent trends in fitness have shown a growing consumer interest in exercise programs and equipment that can replace and replicate gym experiences at home. Beyond simple fitness equipment such as exercise bikes and treadmills, consumers increasingly want to purchase digital fitness programs and internet-connected fitness equipment that emulates the experience of having a personal or group instructor, challenging intervals, and personalized evaluations that have traditionally required in-person training.

For fitness technology providers, meeting global demand requires multilingual localization for consumers in overseas markets, from software localization and voiceovers for training modules to instructions and manuals to document physical machines and equipment. With linguists and subject matter experts who specialize in technical translation, voiceover recordings, subtitling, and software localization, CSOFT can help translate virtually any important product content for consumers in any world language.

Learn more about our fitness translation solutions.