Product Description Translations
We provide product description translations to help manufacturers and retailers succeed across languages
End-to-End Product Description Translations
Product description translations are essential to bringing a new product to market. These descriptions, ranging from as little as 50 words to well over 250, list physical details about the product for potential retailers and inform would-be customers of the benefits of or use cases for an item they’re considering for purchase. Product descriptions need to be clear and concise to comply with any regulations within a given market, persuade potential consumers (including B2C and B2B transactions), and adhere to a brand’s established image. Launching a new product or an update to an established model is already difficult enough, so CSOFT’s global network of 10,000+ in-country linguists can ease you through any language barrier that you may come across.
We provide product description translations for all kinds of industries, including:
- Medical product description translations
- Software product description translations
- Media and Entertainment product description translations
- Manufacturing product description translations
- Consumer product description translations
Consumer Product Description Translations
Consumer Product Description translations are a cornerstone of business-to-consumer (B2C) sales and marketing, providing necessary and persuasive information to consumers in order to facilitate a purchase. Consumer product descriptions help to distinguish businesses and their wares from their competitors and are an inherently difficult aspect of the sales process, as a poorly-written or vague product description can confuse a consumer or cause them to lose interest. Brands and companies need to maintain an identity while being clear about their product’s benefits and limitations and craft an appropriate appeal to customers across individual nations and the world itself. This process is made even more complex once a business expands its sales internationally, and poorly translated-and-localized product descriptions can completely wreck a company’s attempts to enter a new market.
We specialize in consumer product translations across a wide range of industries, including:
- Consumer Electronics
- Apparel
- Personal Care Products
- Maternity Care Products
- Food and Beverage products
- Pet Products
- Luxury Brands
Learn more about our consumer product translations.
Marketing Product Description Translations
Product descriptions are a foundational element of any successful marketing campaign. While large ads and landing pages may draw more attention, the backbone provided by a detail-oriented yet concise description is essential to a product’s success. Product descriptions inform advertisers, retailers and customers as to what a product is in the clearest possible fashion. With CSOFT’s network of experts who, in total, can provide services in over 250+ languages, our advertising and promotional material translations can ensure continuity is maintained all the way from the product description to the pre-launch ad blitz.
Learn more about our advertising and promotional material translations.
Retail Consumer Product Description Translations
Traditional retail has undergone a massive transformation in the last decade, with stores finding varying degrees of success in the physical and digital spheres or with some merger of the two. In the aftermath of the COVID-19 pandemic, a hybrid approach is becoming more commonplace: traditional retailers have online storefronts, and formerly online-only vendors have begun to emerge from cyberspace, opening physical locations. Once-flailing industries, such as the retail bookstore chain, have emerged stronger than ever, with companies like Barnes & Noble seeing a revitalized interest from investors and customers and a sales resurgence that went in spite of predictions that print media would soon be dead. To capitalize on the changing retail landscape, manufacturers and retailers themselves need to have appropriately and accurately translated product descriptions standardized across the digital and physical spaces. CSOFT can bridge the link between those two spheres, so that any visitor to your retail store, online or digital, can find a product description in their language.
Learn more about our retail industry translations.
Quality Assurance
Professional, high-quality localization of a service or product is critical for translation solutions in global markets. CSOFT understands the importance of accurate translation, which is why we have developed a process for quality assurance to ensure that any project that is translated meets quality standards in a timely manner that is also cost effective. Our advanced translation technology management system allows for translation projects remain in one centralized location, updated in real time, to ensure CSOFT has you covered every step of the way. Additionally, we are certified in ISO 17100:2015, ISO 9001:2015, and ISO 13485:2016, ensuring our customized solutions meet global regulatory requirements and our clients’ highest expectations for quality.
Learn more about our quality assurance processes.
Data Security
CSOFT has meticulously documented and fully traceable information security policies, checklists, and quality records. We understand the importance of security to our clients, which is why we take the upmost care in protecting patients’ confidentiality, as well as businesses’ data. All our data security processes leverage best practices from ISO 27001, ensuring we adhere to the latest international standards in information security.
Learn more about CSOFT’s data security procedures.
Speak to us today!
For more information on how CSOFT can assist you with your translation requirements, please contact us through this website, or call us at +1-617-263-8950.
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