East-West Globalization Firm Supports Chinese Delegation at BEA

San Francisco, CA – CSOFT International, Inc., a leading provider of globalization and communications solutions, announced today its participation at New York’s BookExpo America as the global strategic partner of China’s national publishing group, CIGP (China International Publishing Group). For the first time in history, China has been selected as the show’s guest of honor. CSOFT is proud to have been invited to support CIPG, which is part of the Chinese delegation led by Wu Shangzhi, Vice Minister of China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT).

Executive Vice President for Global Growth and Operations, Will Knight, is representing CSOFT during the “Symposium on Xi Jinping: The Governance of China,” which will be held at the Jacob K. Javits Convention Center on May 28th. Huang Youyi, Vice President of CIPG and the primary translator of the book about which the symposium is held, will open the event with anecdotes about the translation process. This will be followed by speeches from Steven Rosato, BEA President, Cui Tiankai, Chinese ambassador to the United States, and Robert Lawrence Kuhn, renowned American corporate strategist and China commentator.

The Chinese delegation’s attendance at this event is part of the PRC’s greater outreach to help the rest of the world understand China, China business, and how to work more effectively in cross-cultural contexts, an effort that also includes the recent launch of a new series of books entitled Understanding the CPC, and a weekly television show called “Closer to China with Robert Lawrence Kuhn.”

“As CIPG’s global strategic partner, CSOFT is honored to support the Chinese delegation at this event,” said Shunee Yee, CEO and President of CSOFT International. “As providers of East-West strategy and consulting services, these are exciting times to promote new approaches to globalization and closer collaboration with Chinese businesses. There are endless opportunities out there, but companies need to be better equipped to work with China.”

Aligned with the company’s initiatives to bring the West closer to China, CSOFT recently held a panel discussion, where panelist Huang Youyi, Huawei’s Bill Chen and AMD’s Ron Myers spoke on the topic of “Ali-blah-blah-blah: Speaking the Language of China” at LocWorld27 Shanghai. During the panel, Huang said, “The book is an important tool to help the West understand China better. We hope that by understanding China, western companies can do business in China more effectively and foster more lasting business relationships.”

CIPG’s booth can be found at 1020.