Content Consulting Services

Content consulting services for multilingual, multicultural organizations and end-consumers are strategic steps to attaining the highest impact in editorial, marketing, and digital communication. Whether it’s eCommerce copy, broadcast entertainment content, educational material, long-form authoritative literature, multiplatform language management, multilingual content planning, or in-country language support for surveys – CSOFT International acts as a trusted partner to its clients, designing tailor-made teams for each project’s specific language needs.

We help our clients translate, localize, transcreate, and assess content to effectively speak to target demographics and reach goals in all implicated markets. This includes:

• Terminology management and glossaries
• Translation memory (TM)
• Back translation and quality assurance
• Desktop publishing (DTP)
• Linguistic and cosmetic testing
• Machine translation post-editing (MTPE)
• Market research survey translations
• Post-production translation
• Marketing transcreation
• Advertising translations
• Marketing translations

CSOFT caters to the unique language needs of global companies so that stakeholders, from project managers to end-consumers, have seamless linguistic access to tools and products. Globalize your content and your audience in over 250 languages with the professional assistance of our in-country subject matter expert linguists.

Marketing Transcreation Services

Transcreation, blending “translation” and “creation,” is crucial for companies aiming to establish or expand their market presence across different linguistic and cultural landscapes. Unlike direct translation, transcreation involves creatively adapting a message from one language to another, ensuring the original’s intended emotion and tone are maintained. This process requires linguists to translate and reimagine the content within the context of local cultural and linguistic norms, offering a competitive advantage in diversifying market presence. It’s essential for translating branding and marketing materials, advertising campaigns, and even literary and media content, ensuring that they resonate with target audiences in a way that feels authentic and emotionally engaging.

Learn more about our transcreation services.

Media and Publishing Translations

Effective media and publishing translations are essential for businesses to stay updated with information circulated in their sectors and to disseminate new content to consumers worldwide. The digital age has transformed how businesses prepare and publish media and marketing content. Managing, updating, and releasing media publications is crucial for a business’s online presence and brand perception. From book launches to newspapers and press releases to blogs, translating media content is vital for market success on the global stage.

Visit our media and publishing translations page for more information.

Social Media Translations

Social media translation, pivotal for global marketing and content strategies, demands more than just direct translation; it requires a nuanced approach to capture target regions’ cultural specifics and linguistic subtleties. Despite the allure of machine translation (MT) for its instantaneity, it falls short in grasping the depth of social media content, which thrives on cultural nuances, idioms, slang, and other forms of wordplay. CSOFT bridges this gap with expert copywriting and marketing linguists, alongside a network of in-country subject-matter experts, to craft engaging social media campaigns. This strategic approach ensures the global expansion of brands and maintains cultural sensitivity, which is essential for resonating with international audiences on social media platforms.

Learn more about our social media translations.