What role does localization play in feeding the world? Today's global agriculture industry presents a surprisingly complex answer extending beyond language services while nevertheless reinforcing their crucial role. While innovation may be widening the productivity gap between large and small producers, it is also helping open new areas of opportunity in diverse global markets and drive the flow of previous generation technologies like simple tractors into regions where they were once inaccessible. Whether it is translating instructions and interfaces for automation equipment or labeling soil inoculants for use in emerging markets, the changing face of agribusiness has generated new demands for communications support in areas as diverse as software localization, technical translation, eLearning and multimedia localization, as well as traditional product and equipment translations.

This white paper explores many of the new and traditional needs for multilingual localization that global businesses and organizations face when reaching across borders in the world of agriculture.