Business Leaders from Huawei, AMD and the Translators Association of China Share Expertise on China Business Challenges

Shanghai, China (April 9, 2015) – CSOFT International, Inc., a leading provider of globalization and communications solutions, announced today that CSOFT President and CEO Shunee Yee will moderate a panel entitled “Ali-blah-blah-blah: Speaking the Language of China” at LocWorld 27 Shanghai. On Wednesday, April 15th at 9:00 a.m., core leaders from AMD, Huawei, and the Translators Association of China (TAC) will join Ms. Yee in exploring the challenges and opportunities faced by global companies that communicate in, with, and from China.

With China’s nascent transformation from a manufacturing economy to a value-added hub of innovation, Chinese companies face great challenges in communicating their value abroad, and their Western counterparts face equal if not greater challenges in maintaining their share of this dynamic market. This year’s panel will tackle these very issues together with Huang Youyi, member of the Chinese People’s Political Consultative Conference, Vice President of the TAC and translator of Xi Jinping: The Governance of China, the recently released book by the President of the People’s Republic of China. Joined by Corporate Vice President of Digital Marketing and Operations at AMD Ron Myers, and the Founder and Director of the Translation Service Center at Huawei Bill Chen, they will examine the rise of China and the cultural barriers encountered by multinational companies operating in the world’s second largest economy.

“CSOFT is proud to guide the discussion between this outstanding lineup of international leaders,” said Ms. Yee. “Each of our guests offers unique and valuable insight into China business, and we’re excited to have the opportunity to delve into how communication, management, and standards can be improved between China and the rest of the world.”

This year’s speakers also include former Microsoft executive Will Knight who is now CSOFT’s Executive VP of Global Growth and Operations. Knight will give a presentation on “Daring to Look at the Future Tools of Localization” on April 15th at 2:00 p.m. Additionally, CSOFT’s Executive VP of Global Strategy Carl Yao will host “Blending in the New Blood – Here Comes the Acquisition”on April 14th at 4:30 p.m.

CSOFT will be at Booth 105 and is sponsoring the Opening Reception on April 13th at 6:00 p.m. Visit www.locworld.com for a complete list of speakers.