{"id":155236,"date":"2020-09-18T03:01:52","date_gmt":"2020-09-18T03:01:52","guid":{"rendered":"https:\/\/www.csoftintl.com\/?page_id=155236"},"modified":"2023-02-24T09:44:32","modified_gmt":"2023-02-24T09:44:32","slug":"shichangyingxiao","status":"publish","type":"page","link":"https:\/\/www.csoftintl.com\/cn\/shichangyingxiao\/","title":{"rendered":"\u5e02\u573a\u8425\u9500\u521b\u8bd1"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;header-hero white&#8221; css=&#8221;.vc_custom_1600404434409{background: #0397d6 url(https:\/\/www.csoftintl.com\/wp-content\/uploads\/2020\/09\/marketing-transcreation.jpg?id=140124) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1506579793833{margin-bottom: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Marketing Transcreation<\/h1>\n<p style=\"text-align: center;\">CSOFT\u2019s linguists are experts at adapting your brand message through marketing transcreation and excel at providing advertising localization solutions tailored for diverse global consumers and cultures<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1540801542199{margin-top: 2em !important;}&#8221;][vc_column]<style>#breadcrumb-6729ad4f6fd4e li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6729ad4f6fd4e\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>\u5e02\u573a\u8425\u9500\u521b\u8bd1<\/span><\/li><\/ol>[\/vc_column][vc_column css=&#8221;.vc_custom_1540803890811{margin-top: 2em !important;margin-bottom: 3em !important;}&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1677231105614{padding-bottom: 40px !important;}&#8221;]For companies seeking to make an impression, whether they\u00a0are household names or startups, capturing the essence of brand identity for customers and audiences in different languages is a vital part of diversifying\u00a0market presence, making marketing transcreation an important\u00a0localization investment\u00a0that represents a competitive edge.<\/p>\n<p>Transcreation, a portmanteau of \u2018translation\u2019\u00a0and \u2018creation\u2019, is not simply\u00a0the word-for-word translation\u00a0of documents between languages. Rather, transcreation\u00a0is the adaptation of messaging from one language into another\u00a0while still preserving the intended emotion and voice\u00a0of the source messaging, requiring linguists to work creatively and recreate the essential meaning of the original within a different\u00a0set of\u00a0cultural\u00a0and linguistic\u00a0norms.<\/p>\n<p>A successfully transcreated text\u00a0reads\u00a0smoothly and\u00a0captures\u00a0the emotive language used in\u00a0the source message,\u00a0while reflecting\u00a0a native, up-to-date command of the target language. Transcreation is most often used to ensure that branding and marketing collateral, global advertising\u00a0content, and campaign messages are well\u00a0suited to\u00a0new regional markets\u00a0and cultures. Additionally, non-literal transcreation is a default requirement in literary translation, as well as adaptations of\u00a0media content into new languages.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3>Examples include:<\/h3>\n<ul class=\"superiority mt-xl\">\n<li class=\"col-md-6\">Marketing website transcreation<\/li>\n<li class=\"col-md-6\">Slogan transcreation<\/li>\n<li class=\"col-md-6\">Pamphlet and brochure transcreation<\/li>\n<li class=\"col-md-6\">Social media marketing transcreation<\/li>\n<li class=\"col-md-6\">Digital marketing transcreation<\/li>\n<li class=\"col-md-6\">Brand name transcreation and product name transcreation<\/li>\n<\/ul>\n<p style=\"clear:both; padding-top:30px;\">As well as answering to some of the greatest challenges of bringing\u00a0domestically branded products into international markets, transcreation presents an opportunity to add value to global campaigns and reach local consumers with content that truly resonates. By effectively adapting\u00a0the\u00a0cultural nuances\u00a0in\u00a0logos, slogans, and other brand assets to account for different audiences, CSOFT\u2019s copywriting and transcreation experts\u00a0can ensure the successful launch of your company\u2019s global marketing campaigns\u00a0while avoiding\u00a0cultural misalignments that give local audiences a negative impression of your brand.<\/p>\n<p>CSOFT\u2019s transcreation specialists\u00a0work closely with product and brand managers\u00a0to review content throughout the\u00a0transcreation process\u00a0and\u00a0ensure\u00a0a\u00a0consistent brand voice,\u00a0through the development of style guides and glossaries,\u00a0helping\u00a0companies to expand their brand internationally while maintaining a culturally sensitive approach to marketing.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1677231511701{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f9f9f9 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1506579793833{margin-bottom: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;177907&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Transcreating Your Brand for Positive Perception<\/h2>\n<p>From selecting culturally appropriate images to accurately conveying a commercial name or service, managing brand perceptions is a challenging hurdle for business development. In such a globalized world, many companies rely on transcreation to build their\u00a0media presence and further maximize their consumer network and presence. CSOFT\u2019s transcreators\u00a0can help companies convey their branding and marketing strategies across global consumer groups, ultimately optimizing consumer loyalty growth\u00a0worldwide.\u00a0From\u00a0transcreating\u00a0video content to social media, press releases to blogs, media content is crucial for market success on the global stage.<\/p>\n<p>Learn more about\u00a0CSOFT\u2019s <a href=\"https:\/\/www.csoftintl.com\/localization\/media-and-publishing\/\"><u>media and publishing translations<\/u><\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1677231636257{padding-top: 60px !important;padding-bottom: 60px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1506579793833{margin-bottom: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Marketing Translation Services \u2013 Localize Your Communication Strategy<\/h2>\n<p>In today\u2019s fast-paced globalization trend, marketing translations\u00a0are\u00a0essential to gaining visibility for businesses entering the global market. While every piece of content that represents a product needs to be well localized to thrive in overseas markets, even companies with well-defined international brands face distinct demands for marketing translation services to continuously capture their brand voice and messaging for all of the regions where they aim to compete. From ensuring that a brand is discoverable in online search channels and communicates fluently in social media, to capturing its core message and key selling points (KSPs) in multilingual collateral and email campaigns, marketing translations and transcreation projects are a vital link to an international identity with truly globalized communications that many brands cannot afford to do without.<\/p>\n<p>Learn\u00a0more about our <a href=\"https:\/\/www.csoftintl.com\/marketing-translation-services\/\"><u>marketing translation services<\/u><\/a>.<\/p>\n<p>&nbsp;[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;177468&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1677231805542{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f9f9f9 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1506579793833{margin-bottom: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1674709761814{padding-bottom: 30px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">End-to-End Content Consulting Services<\/h2>\n<p style=\"text-align: center;\">CSOFT works in close collaboration with clients to develop the most accurate and cost-effective marketing collateral\u00a0for their global audiences. CSOFT\u2019s\u00a0in-country linguists deliver quality transcreation services for all stages of the marketing process\u00a0in over 250 languages. By\u00a0presenting clients with customized transcreation solutions,\u00a0CSOFT can tailor marketing content to suit diverse populations with requirements and expectations that vary from region to region. Without transcreation, companies run the risk of communicating\u00a0their message to customers inaccurate or inconsistently, misrepresenting the company brand\u00a0as a result.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1667789187375{padding-top: 30px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">CSOFT \u534e\u4e5f\u56fd\u9645\u53ef\u4ee5\u63d0\u4f9b\u7684\u589e\u503c\u7ffb\u8bd1\u670d\u52a1\u5305\u62ec\uff1a<\/h3>\n<ul class=\"superiority mt-xl\">\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/lingshouhexiaofeipin\/\"><u>\u6d88\u8d39\u54c1\u7ffb\u8bd1<\/u><\/a><\/li>\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/ruanjianbendihua\/wangzhanbendihua\/\"><u>\u7f51\u7ad9\u7ffb\u8bd1<\/u><\/a><\/li>\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/ruanjianbendihua\/ruanjianbendihuaceshi\/\"><u>\u8f6f\u4ef6\u7ffb\u8bd1<\/u><\/a><\/li>\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/shipinfanyi\/\"><u>\u89c6\u9891\u7ffb\u8bd1<\/u><\/a><\/li>\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/duoyuyanpeiyin\/\"><u>\u914d\u97f3\u7ffb\u8bd1<\/u><\/a><\/li>\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/it-yuruanjian\/\"><u>\u8bed\u8a00\u6d4b\u8bd5<\/u><\/a><\/li>\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/shejiaomeitifanyi\/\"><u>\u793e\u4ea4\u5a92\u4f53\u7ffb\u8bd1<\/u><\/a><\/li>\n<li class=\"col-md-4\"><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/multilingual-seo\/\"><u>\u591a\u8bed\u8a00SEO<\/u><\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1677231818219{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1506579793833{margin-bottom: 0px !important;}&#8221;][vc_column_text]\n\n\n <div class=\"row\">\n          <div class=\"col-md-5 text-center pt\"><img width=\"400\" class=\"alignnone size-full wp-image-998 pt-xl\" src=\"https:\/\/www.csoftintl.com\/wp-content\/uploads\/2022\/03\/ISO-2022.png\" alt=\"Quality Assurance\"><\/div>\n\n         <div class=\"col-md-7\">\n        \n         \n\t\t\t    \n         <h2>\u8d28\u91cf\u6807\u51c6<\/h2>\n        <p>\n        \u4f5c\u4e3a\u4e00\u5bb6\u901a\u8fc7<b>ISO 17100:2015<\/b>\u3001<b>ISO 9001:2015<\/b>\u548c<b>ISO 13485:2016<\/b>\u8ba4\u8bc1\u7684\u516c\u53f8\uff0c CSOFT\u534e\u4e5f\u56fd\u9645\u7684\u7ffb\u8bd1\u6d41\u7a0b\u5305\u62ec\u591a\u8f6e\u6821\u5ba1\uff0c\u9075\u5faa\u98ce\u683c\u6307\u5357\uff0c\u4f7f\u7528\u5177\u6709\u81f3\u5c117\u5e74\u7ecf\u9a8c\u7684\u4e3b\u9898\u4e13\u5bb6\uff08SME\uff09\u548c\u8bed\u8a00\u5b66\u5bb6\u3002\u51ed\u501f20\u591a\u5e74\u7684\u884c\u4e1a\u7ecf\u9a8c\uff0c\u6211\u4eec\u5df2\u7ecf\u5f00\u53d1\u51fa\u6210\u719f\u7684\u7ffb\u8bd1\u3001\u7f16\u8f91\u3001\u6821\u5bf9\uff08TEP\uff09\u4ee5\u53ca\u9879\u76ee\u7ba1\u7406\u6d41\u7a0b\u3002\n        <\/p>\n        <p><a href=\"https:\/\/www.csoftintl.com\/cn\/bendihua\/zhiliangbaozheng\/\"><u>\u4e86\u89e3\u66f4\u591a<\/u><\/a><\/p>\n        <\/div>\n    <\/div>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1677231858081{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f9f9f9 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1506579793833{margin-bottom: 0px !important;}&#8221;][vc_column_text]\n\n <div class=\"row\">\n \n         <div class=\"col-md-7 contact-box-1\">\n         <div class=\"wpb_wrapper\">\n    \n    <h2>Data Security<\/h2>\n<p>\nCSOFT has meticulously documented and fully traceable information security policies, checklists, and quality records. We understand the importance of security to our clients, which is why we take the upmost care in protecting patients\u2019 confidentiality, as well as businesses\u2019 data. All our data security processes leverage best practices from\u00a0<strong><b>ISO 27001<\/b><\/strong>, ensuring we adhere to the latest international standards in information security.\n<p>\nLearn more about CSOFT\u2019s\u00a0<a href=\"https:\/\/www.csoftintl.com\/localization\/data-and-technology-security\/\"><u>data security procedures<\/u><\/a>.\n<\/div>\n<\/div>\n\n         <div class=\"col-md-5 text-center pt-lg\"><img width=\"300\" class=\"alignnone size-full wp-image-998 m-pt30\" src=\"https:\/\/www.csoftintl.com\/wp-content\/uploads\/2020\/08\/datesecurity.png\" alt=\"Data Security\n\"><\/div>\n\n    <\/div>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n    \n    \n      <div class=\"row\">\n      <div class=\"col-md-2\"><\/div>\n         <div class=\"col-md-8 contact-box  pt-xxl pb-xxl text-center\">\n         <div class=\"wpb_wrapper\">\n           <div class=\"vc_empty_space hidden-xs hidden-sm\" style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t\t<h2>\u5373\u523b\u8054\u7cfb CSOFT \u534e\u4e5f\u56fd\u9645<\/h2>\n<p>\u8be6\u7ec6\u4e86\u89e3 CSOFT \u5c06\u5982\u4f55\u6ee1\u8db3\u60a8\u7684<a href=\"\/cn\/bendihua\/fanyifuwu\/\">\u7ffb\u8bd1\u9700\u6c42<\/a> \uff0c\u8bf7\u62e8\u6253 CSOFT \u534e\u4e5f\u56fd\u9645\u4e9a\u6d32\u529e\u516c\u5ba4\u8054\u7cfb\u7535\u8bdd <a href=\"tel:+861057366000\">+86-10-5736-6000<\/a>\u3002\u60a8\u4e5f\u53ef\u4ee5<a href=\"\/cn\/lianxiwomen\/\">\u70b9\u51fb\u6b64\u5904<\/a>\uff0c\u53d1\u9001\u6587\u4ef6\u7ed9\u6211\u4eec\u4ee5\u83b7\u53d6\u62a5\u4ef7\u4fe1\u606f\u3002<\/p>\n<p>\u60a8\u8fd8\u53ef\u4ee5<a href=\"\/cn\/rfp\/\">\u70b9\u51fb\u6b64\u5904\u53d1\u9001\u62db\u6807\u6587\u4ef6\u81f3 CSOFT \u534e\u4e5f\u56fd\u9645<\/a> \uff0c\u6211\u4eec\u5c06\u6839\u636e\u9879\u76ee\u9700\u6c42\u4e3a\u60a8\u6253\u9020\u4e2a\u6027\u5316\u7684\u7ffb\u8bd1\u670d\u52a1\u3002<\/p>\n\n\t\t<\/div>\n<\/div>\n\n    <\/div><!--row end-->\n    \n    \n    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Transcreation CSOFT\u2019s linguists are experts at adapting your brand mes &#8230;<\/p>\n","protected":false},"author":31,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"pgc_sgb_lightbox_settings":""},"_links":{"self":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages\/155236"}],"collection":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/comments?post=155236"}],"version-history":[{"count":59,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages\/155236\/revisions"}],"predecessor-version":[{"id":182594,"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/pages\/155236\/revisions\/182594"}],"wp:attachment":[{"href":"https:\/\/www.csoftintl.com\/cn\/wp-json\/wp\/v2\/media?parent=155236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}