CSOFT to Aid Global Expansion Effort

Beijing, China (April 3, 2014) – CSOFT International, Inc., a leading provider of globalization and communications solutions, announced today the signing of a multiyear contract with one of the world’s largest confectionery companies. The deal is a major win for CSOFT and concludes a 10-month negotiation process, beating out 24 other localization firms to become a preferred provider for the internationally influential household brand.

“In today’s globalized economy, the food and beverage industry is seeing robust growth as a result of an unprecedented increase in international demand, particularly in emerging markets such as China, Brazil and Russia,” said Ms. Shunee Yee, President and CEO of CSOFT International, Inc. “This deal reflects the confidence our food industry clients have in our technology driven globalization solutions for consistent quality and efficiency. We’re really excited about this partnership.”

To capture global market share and ensure international regulatory compliance, food companies must effectively localize all aspects of their product. This includes translating food packaging, food safety information, guidance documents, marketing collateral and corporate training materials into the required languages. To do this to a standard which meets international regulations and resonates with local customers, the understanding of cultural differences and local preferences is of paramount importance.

“As one of the top 5 Language Service Providers in the world that are both ISO 9001 and ISO 13485 certified, CSOFT delivers one-stop language solutions to meet our food and beverage industry clients’ globalization requirements with measurable quality, reduced costs and a reduced time to market, ” said Matt Arney, Vice President of Localization at CSOFT International, Inc. “With translation and localization into more than 15 languages, we are enabling our client to speak to a new world of consumers with confidence.”